mix1® Beverage Company Sponsors Boulder Velo Racing

BOULDER, Colo. (Jan. 24, 2008) – mix1® beverage company, an emerging leader in the functional beverage category, announced today it is renewing its title sponsorship of the local Boulder Velo Racing team - a masters men's road racing team with a primary focus on the 35+ and 45+ categories. Committed to promoting the sport of cycling in the Boulder community, Boulder Velo Racing will now race under the team name “mix1 Racing.”

“mix1 and Boulder Velo Racing’s relationship represents the perfect synergy between two local Boulder organizations that share a common interest – leading and encouraging healthy lifestyles,” said mix1 VP of marketing Todd Berg. “We are excited to support such a great group of athletes and brand ambassadors.”

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